The NFL is picking up its first-ever computer graphics production team, and it’s going to be in Cleveland.
The league has chosen Cleveland-based company Superflex to develop a new version of its game software called NFL GamePass.
The software, which is expected to debut this fall, will be used by teams across the league and will allow for a seamless experience when watching games.
Superflex said in a statement that the company has been in talks with the league about developing software for NFL games for the past six years.
“The NFL is committed to bringing our game to the next level, and we are honored to be a part of that effort,” Superflex President & CEO Mark Stoffler said.
“We have had an opportunity to meet with league officials over the last few years and understand the benefits of the NFL’s technology, and Superflex is excited to join the league’s effort.”NFL officials said that the league has spent more than $100 million on digital media technology over the past few years.
NFL digital media director of communications Scott Gipson said that Superflex’s software will be a “game changer” for the league.
Super Flex will begin work on the software in March.
